TY - BOOK AU - Stiff,James Brian TI - Persuasive communication SN - 0898623081 AV - P301.5 .P47 S743P PY - 1994/// CY - New York, N.Y. PB - Guilford Press KW - PERSUASION (RHETORIC) KW - PERSUASION (PSYCHOLOGY) KW - COMMUNICATION ER -