Aaker, David A. <br/><br/>
Advertising management 

 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1982 
 - 560 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5823  / A243A 1982