Hagerman, William L. <br/><br/>
Broadcast advertising copywriting / 
William L. Hagerman 
 - Boston, Mass. :  Focal Press,  c1990 
 - 246 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BROADCAST ADVERTISING<br/>Advertising copy.
<br/><br/><label>LC Class. No.: </label>HF6146 .B74  / H333B