Moriarty, Sandra E. <br/><br/>
Creative advertising : theory and practice 

 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1991 
 - 438 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5821  / M674C 1991