Batra, Rajeev
Advertising management /
Rajeev Batra, John G. Myers, David A. Aaker
- 5th ed.
- Upper Saddle River, N.J. : Prentice Hall, 1996
- 754 p.
Includes bibliographical references and index
0133057151
ADVERTISING--MANAGEMENT
HF5823 / B377A 1996