TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 0133057151
AV  - HF5823 B377A 1996
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - ADVERTISING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -