Nash, Edward L. <br/><br/>
Direct marketing : strategy, planning, execution 

 - 3rd ed. 
 - New York, N.Y. :  McGraw-Hill,  1995 
 - 477 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.126  / N373D 1995