White, Hooper <br/><br/>
How to produce effective TV commercials 

 - 3rd ed. 
 - Lincolnwood, Ill. :  NTC Business,  1994 
 - 279 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TELEVISION ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF6146 .T42  / W447H 1994