Govoni, Norman <br/><br/>
Promotional management / 
by Norman Govoni, Robert Eng, Morton Galper 
 - Englewood Cliffs, N.J. :  Prentice-Hall International,  c1986 
 - 578 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>013731258X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5415  / G686P