TY  - BOOK
AU  - Govoni,Norman
AU  - Eng,Robert J.
AU  - Galper,Morton
TI  - Promotional management
SN  - 013731258X
AV  - HF5415 G686P
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall International
KW  - MARKETING
KW  - SALES PROMOTION
N1  - Includes bibliographical references and index
ER  -