Assael, Henry
Consumer behavior and marketing action /
Henry Assael
- 4th ed.
- Boston, Mass. : PWS-Kent Pub. Co., c1992
- 748 p. : ill. (some col.)
Includes bibliographical references and indexes
0534925529
CONSUMER BEHAVIOR
MOTIVATION RESEARCH (MARKETING)
HF5415.32 / A872C 1992