TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0534925529
AV  - HF5415.32 A872C 1992
PY  - 1992///
CY  - Boston, Mass.
PB  - PWS-Kent Pub. Co.
KW  - CONSUMER BEHAVIOR
KW  - MOTIVATION RESEARCH (MARKETING)
N1  - Includes bibliographical references and indexes
ER  -