TY  - BOOK
AU  - Schultz,Don E.
AU  - Tannenbaum,Stanley I.
TI  - Essentials of advertising strategy
AV  - HF5821 S384E 1988
PY  - 1988///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - ADVERTISING
ER  -