Hartley, Robert F. <br/><br/>
Marketing mistakes 

 - 5th ed. 
 - New York, N.Y. :  Wiley,  1992 
 - 352 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--UNITED STATES--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.1  / H377M 1992