TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Advertising: principles & practice
SN  - 0130835714
AV  - HF5823 W444A 2000
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - ADVERTISING
ER  -