TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing : concepts and strategies
SN  - 0395974844
AV  - HF5415 P742M 2000
PY  - 2000///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - MARKETING
ER  -