Kotler, Philip. <br/><br/>
Marketing management 

 - 10th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall International,  2000 
 - 718 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K647M 2000