Kleppner, Otto <br/><br/>
Otto Kleppner's advertising procedure 

 - 9th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1986 
 - 665 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / K536O 1986