Jones, Susan K. <br/><br/>
Creative strategy in direct marketing 

 - 2nd ed. 
 - Lincolnwood, Ill. :  NTC Business,  1998 
 - 502 p. 
<br/><br/><label>ISBN: </label>084423172X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.126  / J663C 1998