Russell, J. Thomas  1941- <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane 
 - 12th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1993 
 - 755 p. :  ill. (some col.) 
 - The Prentice Hall series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0135175666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5823  / R877K 1993