Dalrymple, Dluglas J. <br/><br/>
Marketing management : strategy and cases 

 - 4th ed. 
 - New York, N.Y. :  Wiley,  1986 
 - 925 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D347M 1986