Kotler, Philip. <br/><br/>
Principles of marketing 

 - 8th ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall International,  c1999 
 - 635 p. +  1 CD-ROM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / K674P 1999