TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
AV  - HF5415.13 P473P 1991
PY  - 1991///
CY  - Homewood, Ill.
PB  - Irwin
KW  - MARKETING
KW  - MANAGEMENT
ER  -