TY  - BOOK
AU  - Howard,John A.
TI  - Buyer behavior in marketing strategy
AV  - HF5415.32 H682B 1994
PY  - 1994///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - CONSUMER BEHAVIOR
KW  - MARKETING
KW  - MANAGEMENT
ER  -