Seltz, David D. <br/><br/>
Handbook of innovative marketing techniques 

 - Reading, Mass. :  Addison-Wesley,  1981 
 - 329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5415  / S447H