TY  - BOOK
AU  - Schnaars,Steven P.
TI  - Marketing strategy : customers and competition
AV  - HF5415.13 S362M 1998
PY  - 1998///
CY  - New York, N.Y.
PB  - Free Press
KW  - MARKETING
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
KW  - COMPETITION
ER  -