TY  - BOOK
AU  - Forceville,Charles
TI  - Pictorial metaphor in advertising
AV  - HF5827 F672P
PY  - 1998///
CY  - London
PB  - Routledge
KW  - SYMBOLISM IN ADVERTISING
KW  - PICTURES
KW  - PRINTING
KW  - ADVERTISING LAYOUT AND TYPOGRAPHY
ER  -