TY - BOOK AU - Wasson,Chester R. AU - McConaughy,David H. TI - Buying behavior and marketing decisions AV - HF5415 W377B PY - 1968/// CY - New York, N.Y. PB - ACC KW - MARKETING KW - CONSUMERS KW - DECISION KW - MAKING IN MARKETING KW - CONUSUMER BEHAVIOR ER -