Jewler, A. Jerome <br/><br/>
Creative strategy in advertising 

 - 5th ed. 
 - Belmont, Calif. :  Wadsworth Pub. Co.,  1995 
 - 389 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>ADVERTISING LAYOUT AND TYPOGRAPHY
<br/><br/><label>LC Class. No.: </label>HF5825  / J484C 1995