Stobart, Paul, ed. <br/><br/>
Brand power 

 - Hampshire :  Macmillan Press,  1994 
 - 255 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--BRAND NAME PRODUCTS<br/>BRAND NAME PRODUCTS--MARKETING
<br/><br/><label>LC Class. No.: </label>HF5823  / S762B