Jefkins, Frank <br/><br/>
Introduction to marketing, advertising and public relations 

 - London :  Macmillan Press,  1983 
 - 290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ADVERTISING<br/>PUBLIC RELATIONS
<br/><br/><label>LC Class. No.: </label>HF5415  / J434I