TY  - BOOK
AU  - Schultz,Don E.
AU  - Barnes,Beth E.
TI  - Strategic brand communication campaigns
SN  - 0844229520
AV  - HF5823 S384S 1999
PY  - 1999///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - ADVERTISING CAMPAIGNS
ER  -