Shimp, Terence A. <br/><br/>
Promotion management & marketing communications 

 - 3rd ed. 
 - Fort Worth, Tex. :  Dryden Press,  1993 
 - 682 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>SALES PROMOTION<br/>ADVERTISING<br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S545P 1993