TY  - BOOK
AU  - Shimp,Terence A.
TI  - Promotion management & marketing communications
AV  - HF5415.123 S545P 1993
PY  - 1993///
CY  - Fort Worth, Tex.
PB  - Dryden Press
KW  - COMMUNICATION IN MARKETING
KW  - SALES PROMOTION
KW  - ADVERTISING
KW  - DIRECT MARKETING
ER  -