Edwards, Charles Mundy, Jr. Retail advertising and sales promotion / Charles M. Edwards, Jr., Carl F. Lebowitz - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1981 - 531 p. : ill. Includes index ISBN: 0137750986 Subjects--Topical Terms: ADVERTISINGRETAIL TRADE LC Class. No.: HF5823 / E382R 1981