TY  - BOOK
AU  - Edwards,Charles Mundy
AU  - Lebowitz,Carl F.
TI  - Retail advertising and sales promotion
SN  - 0137750986
AV  - HF5823 E382R 1981
PY  - 1981///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - ADVERTISING
KW  - RETAIL TRADE
N1  - Includes index
ER  -