Mclver, Colin <br/><br/>
Case studies in marketing, advertising and public relations 

 - London :  Heinemann,  1984 
 - 224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ADVERTISING--MARKETING<br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5415  / M348C