Ennew, Christine, ed. <br/><br/>
Cases in marketing financial services 

 - Oxford :  Butterworth-Heinemann,  1993 
 - 288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BANK MARKETING<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HG1616 .M3  / E56C