TY  - BOOK
AU  - Ennew,Christine,ed
AU  - Watkins,Trevor,ed
AU  - Wright,Mike,ed
TI  - Cases in marketing financial services
AV  - HG1616 .M3 E56C
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - BANK MARKETING
KW  - MARKETING
ER  -