Buell, Victor P. <br/><br/>
Marketing management : a strategic planning approach 

 - New York, N.Y. :  McGraw-Hill,  1984 
 - 682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B834M