TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Marketing research in a marketing environment
T2  - Irwin series in marketing
SN  - 0256105170
AV  - HF5415.2 D544M 1994
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -