Kincaid, William M., Jr. <br/><br/>
Promotion : products, services, and ideas 

 - 2nd ed. 
 - Columbus, Ohio :  Chrales E. Merrill,  1985 
 - 403 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES PROMOTION<br/>COMMUNICATIONS IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF5438.5  / K562P 1985