Patti, Charles H. <br/><br/>
The making of effective advertising 

 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990 
 - 140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>Advertising copy.
<br/><br/><label>LC Class. No.: </label>HF5825  / P377M