TY  - BOOK
AU  - Patti,Charles H.
AU  - Moriarty,Sandra E.
TI  - The making of effective advertising
AV  - HF5825 P377M
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - ADVERTISING
KW  - Advertising copy
ER  -