TY  - BOOK
AU  - Mays,Kenneth
AU  - Smith,Tasman
TI  - ANTACID : a Southeast Asian advertising management simulation
AV  - HD30.26 M397A
PY  - 1982///
CY  - Bangkok
PB  - Oxford Univ. Press
KW  - MANAGEMENT GAMES
KW  - ADVERTISING
KW  - MANAGEMENT
ER  -