TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
AV  - HF5415.13 L435A 1997
PY  - 1997///
CY  - Chicago, Ill.
PB  - Irwin
KW  - MARKETING
KW  - UNITED STATES
KW  - MANAGEMENT
ER  -