Pringle, Hamish <br/><br/>
Brand spirit : how cause related marketing builds brands 

 - Chichester :  Wiley,  1999 
 - 281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL MARKETING
<br/><br/><label>LC Class. No.: </label>HF5414  / P746B