McCarthy, E. Jerome <br/><br/>
Essentials of marketing : a global managerial approach 

 - 5th ed. 
 - Burr Ridge, Ill. :  Irwin,  1994 
 - 552 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M322E 1994