TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Essentials of marketing : a global managerial approach
AV  - HF5415 M322E 1994
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - MARKETING
ER  -