Mitchell, Alan <br/><br/>
Right side up : building brands in the age of the organized consumer 

 - London :  HarperCollins Business,  2001 
 - 340 
<br/><br/><label>ISBN: </label>0002571528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M572R